# New model launch invitation WhatsApp template

> Announce a new car model to prior customers on WhatsApp with a launch event or test drive link. Marketing template for dealers.

- Category: Marketing
- Industry: Automotive
- Use case: Product launch
- Language: en_US
- Approval rate: 75%
- Page: https://template-builder.dev/whatsapp-template/automotive-new-model-launch
- JSON: https://template-builder.dev/whatsapp-template/automotive-new-model-launch.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Show the model name and one differentiator (range, price, safety). Prior buyers respond better to launches.

## Message text

Now at the showroom
Meet the all-new *{{model}}*, {{first_name}}. {{highlight}}. Be among the first to see it at Northwind Motors on {{date}}, or book a test drive today.
Reply STOP to opt out

## Variables

- `{{model}}`: Northwind EV 3
- `{{first_name}}`: Dana
- `{{highlight}}`: Up to 320 miles of range and a starting price of $34,900
- `{{date}}`: Nov 21

## Template JSON

```json
{
  "name": "automotive_new_model_launch",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "Now at the showroom"
  },
  "body": {
    "text": "Meet the all-new *{{model}}*, {{first_name}}. {{highlight}}. Be among the first to see it at Northwind Motors on {{date}}, or book a test drive today."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Book a test drive",
      "url": "https://northwindmotors.com/test-drive"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Send brochure"
    }
  ],
  "variables": {
    "model": {
      "example": "Northwind EV 3"
    },
    "first_name": {
      "example": "Dana"
    },
    "highlight": {
      "example": "Up to 320 miles of range and a starting price of $34,900"
    },
    "date": {
      "example": "Nov 21"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "automotive_new_model_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Now at the showroom"
    },
    {
      "type": "BODY",
      "text": "Meet the all-new *{{model}}*, {{first_name}}. {{highlight}}. Be among the first to see it at Northwind Motors on {{date}}, or book a test drive today.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "model",
            "example": "Northwind EV 3"
          },
          {
            "param_name": "first_name",
            "example": "Dana"
          },
          {
            "param_name": "highlight",
            "example": "Up to 320 miles of range and a starting price of $34,900"
          },
          {
            "param_name": "date",
            "example": "Nov 21"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Book a test drive",
          "url": "https://northwindmotors.com/test-drive"
        },
        {
          "type": "QUICK_REPLY",
          "text": "Send brochure"
        }
      ]
    }
  ]
}'
```