# Seasonal tire change offer WhatsApp template

> Promote a winter or summer tire change with a discount via WhatsApp. Marketing template for tire shops and workshops. Copy it and adapt the brand.

- Category: Marketing
- Industry: Automotive
- Use case: Seasonal campaign
- Language: en_US
- Approval rate: 93%
- Page: https://template-builder.dev/whatsapp-template/automotive-seasonal-tire-offer
- JSON: https://template-builder.dev/whatsapp-template/automotive-seasonal-tire-offer.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Seasonal offers perform when sent before the first cold snap. Use a coupon code to track redemptions.

## Message text

Winter tire offer
Winter is coming, {{first_name}}! Switch to winter tires before {{deadline}} and get *{{discount}} off* installation and balancing at Acme Auto.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Paul
- `{{deadline}}`: Nov 30
- `{{discount}}`: 25%

## Template JSON

```json
{
  "name": "automotive_seasonal_tire_offer",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "Winter tire offer"
  },
  "body": {
    "text": "Winter is coming, {{first_name}}! Switch to winter tires before {{deadline}} and get *{{discount}} off* installation and balancing at Acme Auto."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "COPY_CODE",
      "example": "WINTER25"
    },
    {
      "type": "URL",
      "text": "Book now",
      "url": "https://acmeauto.com/tires"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Paul"
    },
    "deadline": {
      "example": "Nov 30"
    },
    "discount": {
      "example": "25%"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "automotive_seasonal_tire_offer",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Winter tire offer"
    },
    {
      "type": "BODY",
      "text": "Winter is coming, {{first_name}}! Switch to winter tires before {{deadline}} and get *{{discount}} off* installation and balancing at Acme Auto.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Paul"
          },
          {
            "param_name": "deadline",
            "example": "Nov 30"
          },
          {
            "param_name": "discount",
            "example": "25%"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "COPY_CODE",
          "example": "WINTER25"
        },
        {
          "type": "URL",
          "text": "Book now",
          "url": "https://acmeauto.com/tires"
        }
      ]
    }
  ]
}'
```