# New treatment launch WhatsApp template

> Introduce a new treatment or service to past clients. Product launch WhatsApp template for beauty and wellness studios. Free to copy and edit.

- Category: Marketing
- Industry: Beauty and wellness
- Use case: Product launch
- Language: en_US
- Approval rate: 87%
- Page: https://template-builder.dev/whatsapp-template/beauty-new-service-launch
- JSON: https://template-builder.dev/whatsapp-template/beauty-new-service-launch.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Say what the treatment does in plain terms and give an introductory price. Avoid health claims.

## Message text

New at Bloom Studio
Hi {{first_name}}, meet our new *{{service}}* at {{studio}}. Book this month and enjoy an introductory price of {{amount}}. Thank you, and reply here if you need anything.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{service}}`: Haircut
- `{{studio}}`: Bloom Studio
- `{{amount}}`: $49.90

## Template JSON

```json
{
  "name": "beauty_new_service_launch",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "New at Bloom Studio"
  },
  "body": {
    "text": "Hi {{first_name}}, meet our new *{{service}}* at {{studio}}. Book this month and enjoy an introductory price of {{amount}}. Thank you, and reply here if you need anything."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Book the treatment",
      "url": "https://bloomstudio.example.com/new"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "service": {
      "example": "Haircut"
    },
    "studio": {
      "example": "Bloom Studio"
    },
    "amount": {
      "example": "$49.90"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "beauty_new_service_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "New at Bloom Studio"
    },
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, meet our new *{{service}}* at {{studio}}. Book this month and enjoy an introductory price of {{amount}}. Thank you, and reply here if you need anything.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "service",
            "example": "Haircut"
          },
          {
            "param_name": "studio",
            "example": "Bloom Studio"
          },
          {
            "param_name": "amount",
            "example": "$49.90"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Book the treatment",
          "url": "https://bloomstudio.example.com/new"
        }
      ]
    }
  ]
}'
```