# Abandoned cart reminder WhatsApp template

> WhatsApp abandoned cart template that reminds shoppers about items left in their cart and links straight back to checkout.

- Category: Marketing
- Industry: E-commerce
- Use case: Abandoned cart
- Language: en_US
- Approval rate: 81%
- Page: https://template-builder.dev/whatsapp-template/ecommerce-abandoned-cart-reminder
- JSON: https://template-builder.dev/whatsapp-template/ecommerce-abandoned-cart-reminder.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Send 1 to 3 hours after abandonment; later messages feel stale. Only message shoppers who opted in at checkout, and keep it free of fake urgency.

## Message text

Hi {{first_name}}, you left *{{product_name}}* in your cart. It's still waiting for you, and we saved your spot so you can finish in one tap.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{product_name}}`: Linen Shirt
- `{{order_id}}`: 4512

## Template JSON

```json
{
  "name": "ecommerce_abandoned_cart_reminder",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, you left *{{product_name}}* in your cart. It's still waiting for you, and we saved your spot so you can finish in one tap."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Return to cart",
      "url": "https://acme.com/cart/{{order_id}}"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "product_name": {
      "example": "Linen Shirt"
    },
    "order_id": {
      "example": "4512"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_abandoned_cart_reminder",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, you left *{{product_name}}* in your cart. It'\''s still waiting for you, and we saved your spot so you can finish in one tap.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "product_name",
            "example": "Linen Shirt"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Return to cart",
          "url": "https://acme.com/cart/{{1}}",
          "example": [
            "https://acme.com/cart/4512"
          ]
        }
      ]
    }
  ]
}'
```