# New collection launch WhatsApp template

> Announce a new product collection to your subscribers with early access. Product launch WhatsApp template for ecommerce brands.

- Category: Marketing
- Industry: E-commerce
- Use case: Product launch
- Language: en_US
- Approval rate: 80%
- Page: https://template-builder.dev/whatsapp-template/ecommerce-new-collection-launch
- JSON: https://template-builder.dev/whatsapp-template/ecommerce-new-collection-launch.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Lead with what is new and why they get early access. Send once; repeated launch blasts drive blocks and lower your quality rating.

## Message text

Early access: new collection
Hi {{first_name}}, our *Spring Collection* just dropped, and you get early access before everyone else. Pieces like the {{product_name}} are already moving fast.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{product_name}}`: Linen Shirt

## Template JSON

```json
{
  "name": "ecommerce_new_collection_launch",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "Early access: new collection"
  },
  "body": {
    "text": "Hi {{first_name}}, our *Spring Collection* just dropped, and you get early access before everyone else. Pieces like the {{product_name}} are already moving fast."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Shop the collection",
      "url": "https://acme.com/spring"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "product_name": {
      "example": "Linen Shirt"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_new_collection_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Early access: new collection"
    },
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, our *Spring Collection* just dropped, and you get early access before everyone else. Pieces like the {{product_name}} are already moving fast.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "product_name",
            "example": "Linen Shirt"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Shop the collection",
          "url": "https://acme.com/spring"
        }
      ]
    }
  ]
}'
```