# Post-purchase feedback request WhatsApp template

> Ask customers how they liked a recent purchase with quick reply buttons. Feedback request WhatsApp template for ecommerce.

- Category: Marketing
- Industry: E-commerce
- Use case: Feedback request
- Language: en_US
- Approval rate: 87%
- Page: https://template-builder.dev/whatsapp-template/ecommerce-post-purchase-feedback
- JSON: https://template-builder.dev/whatsapp-template/ecommerce-post-purchase-feedback.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Quick replies lift response rates versus asking for a link click. Send 3 to 5 days after delivery so the product has been used.

## Message text

Hi {{first_name}}, how are you liking your *{{product_name}}*? Your feedback helps us improve and takes just one tap.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{product_name}}`: Linen Shirt

## Template JSON

```json
{
  "name": "ecommerce_post_purchase_feedback",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, how are you liking your *{{product_name}}*? Your feedback helps us improve and takes just one tap."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "QUICK_REPLY",
      "text": "Love it"
    },
    {
      "type": "QUICK_REPLY",
      "text": "It's okay"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Not happy"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "product_name": {
      "example": "Linen Shirt"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_post_purchase_feedback",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, how are you liking your *{{product_name}}*? Your feedback helps us improve and takes just one tap.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "product_name",
            "example": "Linen Shirt"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "QUICK_REPLY",
          "text": "Love it"
        },
        {
          "type": "QUICK_REPLY",
          "text": "It'\''s okay"
        },
        {
          "type": "QUICK_REPLY",
          "text": "Not happy"
        }
      ]
    }
  ]
}'
```