# Win-back offer for lapsed buyers WhatsApp template

> Win back customers who have not purchased in months with a personal offer. Re-engagement WhatsApp template for online stores.

- Category: Marketing
- Industry: E-commerce
- Use case: Re-engagement
- Language: en_US
- Approval rate: 91%
- Page: https://template-builder.dev/whatsapp-template/ecommerce-winback-offer
- JSON: https://template-builder.dev/whatsapp-template/ecommerce-winback-offer.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Target buyers inactive for 60 to 120 days and honor opt-outs strictly. Personalize with the last category they bought.

## Message text

We miss you, {{first_name}}! It's been a while, so here's *{{percent}}% off* your next order. New arrivals are waiting, and the code is valid for {{days}} days.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{percent}}`: 20
- `{{days}}`: 7

## Template JSON

```json
{
  "name": "ecommerce_winback_offer",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "We miss you, {{first_name}}! It's been a while, so here's *{{percent}}% off* your next order. New arrivals are waiting, and the code is valid for {{days}} days."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "COPY_CODE",
      "example": "SAVE15"
    },
    {
      "type": "URL",
      "text": "Browse new arrivals",
      "url": "https://acme.com/new"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "percent": {
      "example": "20"
    },
    "days": {
      "example": "7"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_winback_offer",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "We miss you, {{first_name}}! It'\''s been a while, so here'\''s *{{percent}}% off* your next order. New arrivals are waiting, and the code is valid for {{days}} days.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "percent",
            "example": "20"
          },
          {
            "param_name": "days",
            "example": "7"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "COPY_CODE",
          "example": "SAVE15"
        },
        {
          "type": "URL",
          "text": "Browse new arrivals",
          "url": "https://acme.com/new"
        }
      ]
    }
  ]
}'
```