# Unfinished enrollment nudge WhatsApp template

> Nudge prospects who started but did not finish enrollment. Re-engagement WhatsApp template for schools. Free to copy and edit.

- Category: Marketing
- Industry: Education
- Use case: Re-engagement
- Language: en_US
- Approval rate: 89%
- Page: https://template-builder.dev/whatsapp-template/education-enrollment-reengage
- JSON: https://template-builder.dev/whatsapp-template/education-enrollment-reengage.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Mention the exact course they started. Reach out within 48 hours of drop-off.

## Message text

Hi {{first_name}}, you started enrolling in *{{course}}* but didn't finish. Your spot is still reserved until {{date}}, and we're here if you have questions.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{course}}`: Intro to Design
- `{{date}}`: March 14

## Template JSON

```json
{
  "name": "education_enrollment_reengage",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, you started enrolling in *{{course}}* but didn't finish. Your spot is still reserved until {{date}}, and we're here if you have questions."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Finish enrollment",
      "url": "https://acmeacademy.example.com/enroll"
    },
    {
      "type": "QUICK_REPLY",
      "text": "I have a question"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "course": {
      "example": "Intro to Design"
    },
    "date": {
      "example": "March 14"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "education_enrollment_reengage",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, you started enrolling in *{{course}}* but didn'\''t finish. Your spot is still reserved until {{date}}, and we'\''re here if you have questions.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "course",
            "example": "Intro to Design"
          },
          {
            "param_name": "date",
            "example": "March 14"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Finish enrollment",
          "url": "https://acmeacademy.example.com/enroll"
        },
        {
          "type": "QUICK_REPLY",
          "text": "I have a question"
        }
      ]
    }
  ]
}'
```