# Reconnect with past attendees WhatsApp template

> Re-engage past attendees with a thank-you and a new event they may like. Re-engagement WhatsApp template. Free to copy and edit.

- Category: Marketing
- Industry: Events
- Use case: Re-engagement
- Language: en_US
- Approval rate: 89%
- Page: https://template-builder.dev/whatsapp-template/events-reengage-attendees
- JSON: https://template-builder.dev/whatsapp-template/events-reengage-attendees.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Reference the event they attended. Personal context beats generic announcements.

## Message text

Hi {{first_name}}, we loved having you at *{{event_name}}* last time. We have something new planned for {{date}} in {{city}} and think you'll enjoy it.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{event_name}}`: Summer Fest
- `{{date}}`: March 14
- `{{city}}`: Austin

## Template JSON

```json
{
  "name": "events_reengage_attendees",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, we loved having you at *{{event_name}}* last time. We have something new planned for {{date}} in {{city}} and think you'll enjoy it."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "See what's next",
      "url": "https://acmeevents.example.com"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "event_name": {
      "example": "Summer Fest"
    },
    "date": {
      "example": "March 14"
    },
    "city": {
      "example": "Austin"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "events_reengage_attendees",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, we loved having you at *{{event_name}}* last time. We have something new planned for {{date}} in {{city}} and think you'\''ll enjoy it.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "event_name",
            "example": "Summer Fest"
          },
          {
            "param_name": "date",
            "example": "March 14"
          },
          {
            "param_name": "city",
            "example": "Austin"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "See what'\''s next",
          "url": "https://acmeevents.example.com"
        }
      ]
    }
  ]
}'
```