# Cashback rewards earned WhatsApp template

> Let cardholders know the cashback they earned this month and how to redeem it. Marketing loyalty template for banks and card programs.

- Category: Marketing
- Industry: Finance and banking
- Use case: Loyalty reward
- Language: en_US
- Approval rate: 93%
- Page: https://template-builder.dev/whatsapp-template/finance-cashback-rewards-earned
- JSON: https://template-builder.dev/whatsapp-template/finance-cashback-rewards-earned.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Rewards messaging counts as marketing, so keep the opt-out line. Showing the exact amount earned improves click-through more than generic copy.

## Message text

Nice work, {{first_name}}! You earned *{{cashback}}* in cashback on your card spending this month. Redeem it as statement credit anytime in the app.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Marta
- `{{cashback}}`: $18.75
- `{{rewards_id}}`: RW5521

## Template JSON

```json
{
  "name": "finance_cashback_rewards_earned",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Nice work, {{first_name}}! You earned *{{cashback}}* in cashback on your card spending this month. Redeem it as statement credit anytime in the app."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Redeem cashback",
      "url": "https://northwindcard.com/rewards/{{rewards_id}}"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Marta"
    },
    "cashback": {
      "example": "$18.75"
    },
    "rewards_id": {
      "example": "RW5521"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "finance_cashback_rewards_earned",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Nice work, {{first_name}}! You earned *{{cashback}}* in cashback on your card spending this month. Redeem it as statement credit anytime in the app.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Marta"
          },
          {
            "param_name": "cashback",
            "example": "$18.75"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Redeem cashback",
          "url": "https://northwindcard.com/rewards/{{1}}",
          "example": [
            "https://northwindcard.com/rewards/RW5521"
          ]
        }
      ]
    }
  ]
}'
```