# Welcome to your new account WhatsApp template

> Welcome new bank or fintech customers on WhatsApp with next steps after account opening. Includes a link to the app and support number.

- Category: Utility
- Industry: Finance and banking
- Use case: Welcome message
- Language: en_US
- Approval rate: 93%
- Page: https://template-builder.dev/whatsapp-template/finance-welcome-new-account
- JSON: https://template-builder.dev/whatsapp-template/finance-welcome-new-account.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Send it right after account approval, while the customer expects contact. Welcome messages tied to an account the user just opened are accepted as utility.

## Message text

Welcome to Lumen Bank, {{first_name}}! Your new account is active. Download the app, set up your card and turn on notifications to start. Our team is here if you need help.
Lumen Bank

## Variables

- `{{first_name}}`: Elena

## Template JSON

```json
{
  "name": "finance_welcome_new_account",
  "language": "en_US",
  "category": "UTILITY",
  "body": {
    "text": "Welcome to Lumen Bank, {{first_name}}! Your new account is active. Download the app, set up your card and turn on notifications to start. Our team is here if you need help."
  },
  "footer": {
    "text": "Lumen Bank"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Open the app",
      "url": "https://lumenbank.com/app"
    },
    {
      "type": "PHONE_NUMBER",
      "text": "Talk to support",
      "phoneNumber": "+15550101"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Elena"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "finance_welcome_new_account",
  "language": "en_US",
  "category": "UTILITY",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Welcome to Lumen Bank, {{first_name}}! Your new account is active. Download the app, set up your card and turn on notifications to start. Our team is here if you need help.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Elena"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Lumen Bank"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Open the app",
          "url": "https://lumenbank.com/app"
        },
        {
          "type": "PHONE_NUMBER",
          "text": "Talk to support",
          "phone_number": "+15550101"
        }
      ]
    }
  ]
}'
```