# New year membership offer WhatsApp template

> Run a January membership campaign with a joining discount. Seasonal campaign WhatsApp template for gyms. Free to copy and edit.

- Category: Marketing
- Industry: Fitness
- Use case: Seasonal campaign
- Language: en_US
- Approval rate: 85%
- Page: https://template-builder.dev/whatsapp-template/fitness-new-year-promo
- JSON: https://template-builder.dev/whatsapp-template/fitness-new-year-promo.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Be specific about the discount and sign-up deadline. January is your highest-volume window, so segment past leads.

## Message text

New year offer
New year, new you, {{first_name}}! Join Acme Fitness before {{date}} and get *{{percent}}% off* your first 3 months, with no joining fee.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{date}}`: March 14
- `{{percent}}`: 20

## Template JSON

```json
{
  "name": "fitness_new_year_promo",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "New year offer"
  },
  "body": {
    "text": "New year, new you, {{first_name}}! Join Acme Fitness before {{date}} and get *{{percent}}% off* your first 3 months, with no joining fee."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "COPY_CODE",
      "example": "NEWYEAR"
    },
    {
      "type": "URL",
      "text": "Join now",
      "url": "https://acmefit.example.com/join"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "date": {
      "example": "March 14"
    },
    "percent": {
      "example": "20"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "fitness_new_year_promo",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "New year offer"
    },
    {
      "type": "BODY",
      "text": "New year, new you, {{first_name}}! Join Acme Fitness before {{date}} and get *{{percent}}% off* your first 3 months, with no joining fee.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "date",
            "example": "March 14"
          },
          {
            "param_name": "percent",
            "example": "20"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "COPY_CODE",
          "example": "NEWYEAR"
        },
        {
          "type": "URL",
          "text": "Join now",
          "url": "https://acmefit.example.com/join"
        }
      ]
    }
  ]
}'
```