# Seasonal vaccine campaign WhatsApp template

> Announce a seasonal flu vaccine or health campaign and invite patients to book. Seasonal campaign WhatsApp template for clinics.

- Category: Marketing
- Industry: Healthcare
- Use case: Seasonal campaign
- Language: en_US
- Approval rate: 77%
- Page: https://template-builder.dev/whatsapp-template/healthcare-vaccine-campaign
- JSON: https://template-builder.dev/whatsapp-template/healthcare-vaccine-campaign.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Public-health promotions are marketing. Keep claims factual and avoid medical advice in the template.

## Message text

Hi {{first_name}}, flu season is here. {{clinic}} is offering flu shots from {{date}}, no long waits. Book your slot today.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{clinic}}`: Acme Health Clinic
- `{{date}}`: March 14

## Template JSON

```json
{
  "name": "healthcare_vaccine_campaign",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, flu season is here. {{clinic}} is offering flu shots from {{date}}, no long waits. Book your slot today."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Book flu shot",
      "url": "https://acmehealth.example.com/flu"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "clinic": {
      "example": "Acme Health Clinic"
    },
    "date": {
      "example": "March 14"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "healthcare_vaccine_campaign",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, flu season is here. {{clinic}} is offering flu shots from {{date}}, no long waits. Book your slot today.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "clinic",
            "example": "Acme Health Clinic"
          },
          {
            "param_name": "date",
            "example": "March 14"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Book flu shot",
          "url": "https://acmehealth.example.com/flu"
        }
      ]
    }
  ]
}'
```