# Annual coverage review offer WhatsApp template

> Invite customers to a free annual coverage review on WhatsApp to spot gaps and savings. Marketing template for insurance brokers.

- Category: Marketing
- Industry: Insurance
- Use case: Re-engagement
- Language: en_US
- Approval rate: 87%
- Page: https://template-builder.dev/whatsapp-template/insurance-coverage-review-offer
- JSON: https://template-builder.dev/whatsapp-template/insurance-coverage-review-offer.json
- Open in the playground: https://template-builder.dev/playground#t=eyJuYW1lIjoiaW5zdXJhbmNlX2NvdmVyYWdlX3Jldmlld19vZmZlciIsImxhbmd1YWdlIjoiZW5fVVMiLCJjYXRlZ29yeSI6Ik1BUktFVElORyIsImJvZHkiOnsidGV4dCI6IkhpIHt7Zmlyc3RfbmFtZX19LCBpdCBoYXMgYmVlbiBhIHllYXIgc2luY2UgeW91ciBsYXN0IGNvdmVyYWdlIGNoZWNrLiBMaWZlIGNoYW5nZXMsIGFuZCB5b3VyIHByb3RlY3Rpb24gc2hvdWxkIHRvby4gQm9vayBhIGZyZWUgMTUtbWludXRlIHJldmlldyB3aXRoIHt7YWdlbnRfbmFtZX19IHRvIHNlZSBpZiB5b3UgY2FuIHNhdmUgb3IgY2xvc2UgYW55IGdhcHMuIn0sImZvb3RlciI6eyJ0ZXh0IjoiUmVwbHkgU1RPUCB0byBvcHQgb3V0In0sImJ1dHRvbnMiOlt7InR5cGUiOiJRVUlDS19SRVBMWSIsInRleHQiOiJCb29rIG15IHJldmlldyJ9LHsidHlwZSI6IlFVSUNLX1JFUExZIiwidGV4dCI6Ik5vdCBub3cifV0sInZhcmlhYmxlcyI6eyJmaXJzdF9uYW1lIjp7ImV4YW1wbGUiOiJCZXRoIn0sImFnZW50X25hbWUiOnsiZXhhbXBsZSI6IkpvcmRhbiJ9fX0

## How to get it approved

Offer one clear action, like booking a 15-minute call. Mentioning that the review is free and non-binding lowers opt-out rates.

## Message text

Hi {{first_name}}, it has been a year since your last coverage check. Life changes, and your protection should too. Book a free 15-minute review with {{agent_name}} to see if you can save or close any gaps.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Beth
- `{{agent_name}}`: Jordan

## Template JSON

```json
{
  "name": "insurance_coverage_review_offer",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, it has been a year since your last coverage check. Life changes, and your protection should too. Book a free 15-minute review with {{agent_name}} to see if you can save or close any gaps."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "QUICK_REPLY",
      "text": "Book my review"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Not now"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Beth"
    },
    "agent_name": {
      "example": "Jordan"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "insurance_coverage_review_offer",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, it has been a year since your last coverage check. Life changes, and your protection should too. Book a free 15-minute review with {{agent_name}} to see if you can save or close any gaps.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Beth"
          },
          {
            "param_name": "agent_name",
            "example": "Jordan"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "QUICK_REPLY",
          "text": "Book my review"
        },
        {
          "type": "QUICK_REPLY",
          "text": "Not now"
        }
      ]
    }
  ]
}'
```