# Policy renewal reminder WhatsApp template

> Remind policyholders that their insurance renews soon, with policy number, date and premium. Utility template with a renew link.

- Category: Utility
- Industry: Insurance
- Use case: Renewal reminder
- Language: en_US
- Approval rate: 79%
- Page: https://template-builder.dev/whatsapp-template/insurance-policy-renewal-reminder
- JSON: https://template-builder.dev/whatsapp-template/insurance-policy-renewal-reminder.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Tie the message to a specific policy number and date to keep it utility. Add cross-sell and it becomes marketing.

## Message text

Policy renewal
Hi {{first_name}}, your {{policy_type}} policy *{{policy_no}}* renews on {{renewal_date}}. The premium is {{premium}}. Review and confirm to avoid a gap in coverage.
Northwind Insurance

## Variables

- `{{first_name}}`: Laura
- `{{policy_type}}`: home
- `{{policy_no}}`: HP-30912
- `{{renewal_date}}`: Dec 1
- `{{premium}}`: $612.00
- `{{ref}}`: HP30912

## Template JSON

```json
{
  "name": "insurance_policy_renewal_reminder",
  "language": "en_US",
  "category": "UTILITY",
  "header": {
    "type": "TEXT",
    "text": "Policy renewal"
  },
  "body": {
    "text": "Hi {{first_name}}, your {{policy_type}} policy *{{policy_no}}* renews on {{renewal_date}}. The premium is {{premium}}. Review and confirm to avoid a gap in coverage."
  },
  "footer": {
    "text": "Northwind Insurance"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Renew policy",
      "url": "https://northwindinsurance.com/renew/{{ref}}"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Talk to an agent"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Laura"
    },
    "policy_type": {
      "example": "home"
    },
    "policy_no": {
      "example": "HP-30912"
    },
    "renewal_date": {
      "example": "Dec 1"
    },
    "premium": {
      "example": "$612.00"
    },
    "ref": {
      "example": "HP30912"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "insurance_policy_renewal_reminder",
  "language": "en_US",
  "category": "UTILITY",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Policy renewal"
    },
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, your {{policy_type}} policy *{{policy_no}}* renews on {{renewal_date}}. The premium is {{premium}}. Review and confirm to avoid a gap in coverage.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Laura"
          },
          {
            "param_name": "policy_type",
            "example": "home"
          },
          {
            "param_name": "policy_no",
            "example": "HP-30912"
          },
          {
            "param_name": "renewal_date",
            "example": "Dec 1"
          },
          {
            "param_name": "premium",
            "example": "$612.00"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Northwind Insurance"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Renew policy",
          "url": "https://northwindinsurance.com/renew/{{1}}",
          "example": [
            "https://northwindinsurance.com/renew/HP30912"
          ]
        },
        {
          "type": "QUICK_REPLY",
          "text": "Talk to an agent"
        }
      ]
    }
  ]
}'
```