# Premium payment due WhatsApp template

> A WhatsApp premium reminder for insurers with amount, due date and pay link, so policies do not lapse. Utility category.

- Category: Utility
- Industry: Insurance
- Use case: Payment reminder
- Language: en_US
- Approval rate: 81%
- Page: https://template-builder.dev/whatsapp-template/insurance-premium-payment-due
- JSON: https://template-builder.dev/whatsapp-template/insurance-premium-payment-due.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Mention the grace period if one exists; it explains the urgency without sounding promotional. Send 5 days and 1 day before due date.

## Message text

Hi {{first_name}}, your premium of *{{amount}}* for policy {{policy_no}} is due on {{due_date}}. Pay before then to keep your coverage active.
Northwind Insurance

## Variables

- `{{first_name}}`: Henry
- `{{amount}}`: $98.40
- `{{policy_no}}`: AU-77120
- `{{due_date}}`: Nov 18
- `{{ref}}`: AU77120

## Template JSON

```json
{
  "name": "insurance_premium_payment_due",
  "language": "en_US",
  "category": "UTILITY",
  "body": {
    "text": "Hi {{first_name}}, your premium of *{{amount}}* for policy {{policy_no}} is due on {{due_date}}. Pay before then to keep your coverage active."
  },
  "footer": {
    "text": "Northwind Insurance"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Pay premium",
      "url": "https://northwindinsurance.com/pay/{{ref}}"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Henry"
    },
    "amount": {
      "example": "$98.40"
    },
    "policy_no": {
      "example": "AU-77120"
    },
    "due_date": {
      "example": "Nov 18"
    },
    "ref": {
      "example": "AU77120"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "insurance_premium_payment_due",
  "language": "en_US",
  "category": "UTILITY",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, your premium of *{{amount}}* for policy {{policy_no}} is due on {{due_date}}. Pay before then to keep your coverage active.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Henry"
          },
          {
            "param_name": "amount",
            "example": "$98.40"
          },
          {
            "param_name": "policy_no",
            "example": "AU-77120"
          },
          {
            "param_name": "due_date",
            "example": "Nov 18"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Northwind Insurance"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Pay premium",
          "url": "https://northwindinsurance.com/pay/{{1}}",
          "example": [
            "https://northwindinsurance.com/pay/AU77120"
          ]
        }
      ]
    }
  ]
}'
```