# Travel insurance add-on offer WhatsApp template

> Offer travel insurance to customers with an upcoming trip via WhatsApp, with price and coverage summary. Marketing template.

- Category: Marketing
- Industry: Insurance
- Use case: Promotion
- Language: en_US
- Approval rate: 87%
- Page: https://template-builder.dev/whatsapp-template/insurance-travel-insurance-offer
- JSON: https://template-builder.dev/whatsapp-template/insurance-travel-insurance-offer.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Tie the offer to the traveler's booking to feel relevant. Keep it to one price and one link.

## Message text

Hi {{first_name}}, heading to {{destination}} on {{departure_date}}? Protect your trip with travel insurance from *{{price}}*, covering medical costs, delays and lost luggage.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Diego
- `{{destination}}`: Lisbon
- `{{departure_date}}`: Dec 12
- `{{price}}`: $29
- `{{trip_id}}`: TR4410

## Template JSON

```json
{
  "name": "insurance_travel_insurance_offer",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, heading to {{destination}} on {{departure_date}}? Protect your trip with travel insurance from *{{price}}*, covering medical costs, delays and lost luggage."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Add coverage",
      "url": "https://acmeinsurance.com/travel/{{trip_id}}"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Diego"
    },
    "destination": {
      "example": "Lisbon"
    },
    "departure_date": {
      "example": "Dec 12"
    },
    "price": {
      "example": "$29"
    },
    "trip_id": {
      "example": "TR4410"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "insurance_travel_insurance_offer",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, heading to {{destination}} on {{departure_date}}? Protect your trip with travel insurance from *{{price}}*, covering medical costs, delays and lost luggage.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Diego"
          },
          {
            "param_name": "destination",
            "example": "Lisbon"
          },
          {
            "param_name": "departure_date",
            "example": "Dec 12"
          },
          {
            "param_name": "price",
            "example": "$29"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Add coverage",
          "url": "https://acmeinsurance.com/travel/{{1}}",
          "example": [
            "https://acmeinsurance.com/travel/TR4410"
          ]
        }
      ]
    }
  ]
}'
```