# Shipping discount promotion WhatsApp template

> Promote discounted shipping rates to small business senders on WhatsApp with a coupon. Marketing template for couriers. Copy it and adapt the brand.

- Category: Marketing
- Industry: Logistics and delivery
- Use case: Promotion
- Language: en_US
- Approval rate: 89%
- Page: https://template-builder.dev/whatsapp-template/logistics-shipping-rate-promotion
- JSON: https://template-builder.dev/whatsapp-template/logistics-shipping-rate-promotion.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Lead with a number (percent or amount) and an end date. Offer a coupon code via copy-code button.

## Message text

Cheaper shipping this month
Ship more for less, {{first_name}}! Get *{{discount}} off* all domestic shipments until {{end_date}}. Apply the code at checkout in your dashboard.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Greg
- `{{discount}}`: 15%
- `{{end_date}}`: Nov 30

## Template JSON

```json
{
  "name": "logistics_shipping_rate_promotion",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "Cheaper shipping this month"
  },
  "body": {
    "text": "Ship more for less, {{first_name}}! Get *{{discount}} off* all domestic shipments until {{end_date}}. Apply the code at checkout in your dashboard."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "COPY_CODE",
      "example": "SHIP15"
    },
    {
      "type": "URL",
      "text": "Create shipment",
      "url": "https://acmelogistics.com/ship"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Greg"
    },
    "discount": {
      "example": "15%"
    },
    "end_date": {
      "example": "Nov 30"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "logistics_shipping_rate_promotion",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Cheaper shipping this month"
    },
    {
      "type": "BODY",
      "text": "Ship more for less, {{first_name}}! Get *{{discount}} off* all domestic shipments until {{end_date}}. Apply the code at checkout in your dashboard.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Greg"
          },
          {
            "param_name": "discount",
            "example": "15%"
          },
          {
            "param_name": "end_date",
            "example": "Nov 30"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "COPY_CODE",
          "example": "SHIP15"
        },
        {
          "type": "URL",
          "text": "Create shipment",
          "url": "https://acmelogistics.com/ship"
        }
      ]
    }
  ]
}'
```