# New menu launch WhatsApp template

> Announce a new seasonal menu or dish to past guests. Product launch WhatsApp template for restaurants. Free to copy and edit.

- Category: Marketing
- Industry: Restaurants
- Use case: Product launch
- Language: en_US
- Approval rate: 98%
- Page: https://template-builder.dev/whatsapp-template/restaurants-new-menu-launch
- JSON: https://template-builder.dev/whatsapp-template/restaurants-new-menu-launch.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Highlight one hero dish by name. Link to the menu rather than pasting it in full.

## Message text

New autumn menu
Hi {{first_name}}, our new autumn menu is here at {{restaurant}}, led by the *{{item}}*. Come try it this week.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{restaurant}}`: Northwind Bistro
- `{{item}}`: Margherita Pizza

## Template JSON

```json
{
  "name": "restaurants_new_menu_launch",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "New autumn menu"
  },
  "body": {
    "text": "Hi {{first_name}}, our new autumn menu is here at {{restaurant}}, led by the *{{item}}*. Come try it this week."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "See the menu",
      "url": "https://northwind.example.com/menu"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "restaurant": {
      "example": "Northwind Bistro"
    },
    "item": {
      "example": "Margherita Pizza"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "restaurants_new_menu_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "New autumn menu"
    },
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, our new autumn menu is here at {{restaurant}}, led by the *{{item}}*. Come try it this week.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "restaurant",
            "example": "Northwind Bistro"
          },
          {
            "param_name": "item",
            "example": "Margherita Pizza"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "See the menu",
          "url": "https://northwind.example.com/menu"
        }
      ]
    }
  ]
}'
```