# We miss you, regular guests WhatsApp template

> Invite past regulars back with a small incentive. Re-engagement WhatsApp template for restaurants and cafes. Free to copy and edit.

- Category: Marketing
- Industry: Restaurants
- Use case: Re-engagement
- Language: en_US
- Approval rate: 90%
- Page: https://template-builder.dev/whatsapp-template/restaurants-winback-regulars
- JSON: https://template-builder.dev/whatsapp-template/restaurants-winback-regulars.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Segment guests who have not visited in 45 days or more. A small, specific perk beats a deep discount.

## Message text

We miss you, {{first_name}}! It's been a while since your last visit to {{restaurant}}. Come back this month and enjoy a free coffee with any main.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{restaurant}}`: Northwind Bistro

## Template JSON

```json
{
  "name": "restaurants_winback_regulars",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "We miss you, {{first_name}}! It's been a while since your last visit to {{restaurant}}. Come back this month and enjoy a free coffee with any main."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Reserve a table",
      "url": "https://northwind.example.com/book"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "restaurant": {
      "example": "Northwind Bistro"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "restaurants_winback_regulars",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "We miss you, {{first_name}}! It'\''s been a while since your last visit to {{restaurant}}. Come back this month and enjoy a free coffee with any main.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "restaurant",
            "example": "Northwind Bistro"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Reserve a table",
          "url": "https://northwind.example.com/book"
        }
      ]
    }
  ]
}'
```