# Birthday reward WhatsApp template

> Send loyalty members a birthday treat that can be redeemed in store or online. Birthday reward WhatsApp template for retail.

- Category: Marketing
- Industry: Retail
- Use case: Loyalty reward
- Language: en_US
- Approval rate: 92%
- Page: https://template-builder.dev/whatsapp-template/retail-birthday-reward
- JSON: https://template-builder.dev/whatsapp-template/retail-birthday-reward.json
- Open in the playground: https://template-builder.dev/playground#t=eyJuYW1lIjoicmV0YWlsX2JpcnRoZGF5X3Jld2FyZCIsImxhbmd1YWdlIjoiZW5fVVMiLCJjYXRlZ29yeSI6Ik1BUktFVElORyIsImhlYWRlciI6eyJ0eXBlIjoiVEVYVCIsInRleHQiOiJBIGJpcnRoZGF5IGdpZnQgZm9yIHlvdSJ9LCJib2R5Ijp7InRleHQiOiJIYXBweSBiaXJ0aGRheSwge3tmaXJzdF9uYW1lfX0hIEFzIGEgdGhhbmsgeW91LCBlbmpveSBhICp7e3Jld2FyZH19KiB0byB1c2Ugb24gYW55dGhpbmcgaW4gc3RvcmUgb3Igb25saW5lIHVudGlsIHt7ZGF0ZX19LiBUaGFuayB5b3UsIGFuZCByZXBseSBoZXJlIGlmIHlvdSBuZWVkIGFueXRoaW5nLiJ9LCJmb290ZXIiOnsidGV4dCI6IlJlcGx5IFNUT1AgdG8gb3B0IG91dCJ9LCJidXR0b25zIjpbeyJ0eXBlIjoiQ09QWV9DT0RFIiwiZXhhbXBsZSI6IkJEQVkxMCJ9XSwidmFyaWFibGVzIjp7ImZpcnN0X25hbWUiOnsiZXhhbXBsZSI6Ik1hcmlhIn0sInJld2FyZCI6eyJleGFtcGxlIjoiJDEwIGNyZWRpdCJ9LCJkYXRlIjp7ImV4YW1wbGUiOiJNYXJjaCAxNCJ9fX0

## How to get it approved

Birthday offers have strong open rates. State the validity window clearly and how to redeem it.

## Message text

A birthday gift for you
Happy birthday, {{first_name}}! As a thank you, enjoy a *{{reward}}* to use on anything in store or online until {{date}}. Thank you, and reply here if you need anything.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{reward}}`: $10 credit
- `{{date}}`: March 14

## Template JSON

```json
{
  "name": "retail_birthday_reward",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "A birthday gift for you"
  },
  "body": {
    "text": "Happy birthday, {{first_name}}! As a thank you, enjoy a *{{reward}}* to use on anything in store or online until {{date}}. Thank you, and reply here if you need anything."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "COPY_CODE",
      "example": "BDAY10"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "reward": {
      "example": "$10 credit"
    },
    "date": {
      "example": "March 14"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "retail_birthday_reward",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "A birthday gift for you"
    },
    {
      "type": "BODY",
      "text": "Happy birthday, {{first_name}}! As a thank you, enjoy a *{{reward}}* to use on anything in store or online until {{date}}. Thank you, and reply here if you need anything.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "reward",
            "example": "$10 credit"
          },
          {
            "param_name": "date",
            "example": "March 14"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "COPY_CODE",
          "example": "BDAY10"
        }
      ]
    }
  ]
}'
```