# Loyalty tier upgrade WhatsApp template

> Congratulate shoppers on reaching a new loyalty tier and list the perks they unlock. Loyalty reward WhatsApp template for stores.

- Category: Marketing
- Industry: Retail
- Use case: Loyalty reward
- Language: en_US
- Approval rate: 74%
- Page: https://template-builder.dev/whatsapp-template/retail-loyalty-tier-upgrade
- JSON: https://template-builder.dev/whatsapp-template/retail-loyalty-tier-upgrade.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Spell out the new perks in the body. Reviewers approve concrete benefit statements faster than vague congratulations.

## Message text

Congratulations {{first_name}}! You've reached *{{tier}}* status. Enjoy free alterations, early sale access and a {{reward}} on your birthday.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{tier}}`: Gold
- `{{reward}}`: $10 credit

## Template JSON

```json
{
  "name": "retail_loyalty_tier_upgrade",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Congratulations {{first_name}}! You've reached *{{tier}}* status. Enjoy free alterations, early sale access and a {{reward}} on your birthday."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "View my perks",
      "url": "https://acme.com/loyalty"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "tier": {
      "example": "Gold"
    },
    "reward": {
      "example": "$10 credit"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "retail_loyalty_tier_upgrade",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Congratulations {{first_name}}! You'\''ve reached *{{tier}}* status. Enjoy free alterations, early sale access and a {{reward}} on your birthday.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "tier",
            "example": "Gold"
          },
          {
            "param_name": "reward",
            "example": "$10 credit"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "View my perks",
          "url": "https://acme.com/loyalty"
        }
      ]
    }
  ]
}'
```