# New arrivals announcement WhatsApp template

> Announce fresh arrivals to subscribers who opted in to updates about new styles. Product launch WhatsApp template for retail stores.

- Category: Marketing
- Industry: Retail
- Use case: Product launch
- Language: en_US
- Approval rate: 70%
- Page: https://template-builder.dev/whatsapp-template/retail-new-arrivals-launch
- JSON: https://template-builder.dev/whatsapp-template/retail-new-arrivals-launch.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Mention a specific item or category rather than just 'new arrivals'. Frequent generic blasts hurt your quality rating.

## Message text

Hi {{first_name}}, new arrivals just landed at {{store_name}}, including the *{{product_name}}*. Come see them in store this week or browse online.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{store_name}}`: Acme Store
- `{{product_name}}`: Linen Shirt

## Template JSON

```json
{
  "name": "retail_new_arrivals_launch",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, new arrivals just landed at {{store_name}}, including the *{{product_name}}*. Come see them in store this week or browse online."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Browse new arrivals",
      "url": "https://acme.com/new"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "store_name": {
      "example": "Acme Store"
    },
    "product_name": {
      "example": "Linen Shirt"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "retail_new_arrivals_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, new arrivals just landed at {{store_name}}, including the *{{product_name}}*. Come see them in store this week or browse online.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "store_name",
            "example": "Acme Store"
          },
          {
            "param_name": "product_name",
            "example": "Linen Shirt"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Browse new arrivals",
          "url": "https://acme.com/new"
        }
      ]
    }
  ]
}'
```