# Seasonal sale announcement WhatsApp template

> Promote a seasonal in-store and online sale such as end-of-season or holiday offers. Seasonal campaign WhatsApp template for retailers.

- Category: Marketing
- Industry: Retail
- Use case: Seasonal campaign
- Language: en_US
- Approval rate: 82%
- Page: https://template-builder.dev/whatsapp-template/retail-seasonal-sale-banner
- JSON: https://template-builder.dev/whatsapp-template/retail-seasonal-sale-banner.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Put the sale dates and discount range up front. Seasonal blasts do best when sent in the morning of the first day.

## Message text

End of Season Sale
Hi {{first_name}}, our End of Season Sale starts today! Save up to *{{percent}}%* in store and online through {{date}}. Hurry, sizes go quickly.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Maria
- `{{percent}}`: 20
- `{{date}}`: March 14

## Template JSON

```json
{
  "name": "retail_seasonal_sale_banner",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "End of Season Sale"
  },
  "body": {
    "text": "Hi {{first_name}}, our End of Season Sale starts today! Save up to *{{percent}}%* in store and online through {{date}}. Hurry, sizes go quickly."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "See the sale",
      "url": "https://acme.com/sale"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "percent": {
      "example": "20"
    },
    "date": {
      "example": "March 14"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "retail_seasonal_sale_banner",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "End of Season Sale"
    },
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, our End of Season Sale starts today! Save up to *{{percent}}%* in store and online through {{date}}. Hurry, sizes go quickly.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "percent",
            "example": "20"
          },
          {
            "param_name": "date",
            "example": "March 14"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "See the sale",
          "url": "https://acme.com/sale"
        }
      ]
    }
  ]
}'
```