# Inactive user re-engagement WhatsApp template

> Win back users who have not logged in lately with a short WhatsApp message and a quick reply. Marketing template for SaaS churn.

- Category: Marketing
- Industry: SaaS and software
- Use case: Re-engagement
- Language: en_US
- Approval rate: 70%
- Page: https://template-builder.dev/whatsapp-template/saas-inactive-user-reengagement
- JSON: https://template-builder.dev/whatsapp-template/saas-inactive-user-reengagement.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Reference concrete progress (projects saved) to make it personal. Ask a question; it beats pushing a login.

## Message text

Hi {{first_name}}, we have not seen you in Lumen for {{days}} days. Your {{projects}} projects are still waiting. Is there anything we can help you with?
Reply STOP to opt out

## Variables

- `{{first_name}}`: Ana
- `{{days}}`: 21
- `{{projects}}`: 4

## Template JSON

```json
{
  "name": "saas_inactive_user_reengagement",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, we have not seen you in Lumen for {{days}} days. Your {{projects}} projects are still waiting. Is there anything we can help you with?"
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "QUICK_REPLY",
      "text": "I need help"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Show me what is new"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Ana"
    },
    "days": {
      "example": "21"
    },
    "projects": {
      "example": "4"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "saas_inactive_user_reengagement",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, we have not seen you in Lumen for {{days}} days. Your {{projects}} projects are still waiting. Is there anything we can help you with?",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Ana"
          },
          {
            "param_name": "days",
            "example": "21"
          },
          {
            "param_name": "projects",
            "example": "4"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "QUICK_REPLY",
          "text": "I need help"
        },
        {
          "type": "QUICK_REPLY",
          "text": "Show me what is new"
        }
      ]
    }
  ]
}'
```