# New feature announcement WhatsApp template

> Announce a product launch on WhatsApp with a one-line benefit and a link to try it. Marketing template for SaaS teams. Copy it and adapt the brand.

- Category: Marketing
- Industry: SaaS and software
- Use case: Product launch
- Language: en_US
- Approval rate: 86%
- Page: https://template-builder.dev/whatsapp-template/saas-new-feature-launch
- JSON: https://template-builder.dev/whatsapp-template/saas-new-feature-launch.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Lead with the user benefit, not the feature name. Send only to users who opted in to product news.

## Message text

New in Lumen
Hi {{first_name}}, {{feature}} just landed in Lumen. {{benefit}}. It is live in your workspace today.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Ana
- `{{feature}}`: Smart Reports
- `{{benefit}}`: Build a weekly summary in two clicks instead of two hours

## Template JSON

```json
{
  "name": "saas_new_feature_launch",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "New in Lumen"
  },
  "body": {
    "text": "Hi {{first_name}}, {{feature}} just landed in Lumen. {{benefit}}. It is live in your workspace today."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Try it now",
      "url": "https://lumen.app/whats-new"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Not now"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Ana"
    },
    "feature": {
      "example": "Smart Reports"
    },
    "benefit": {
      "example": "Build a weekly summary in two clicks instead of two hours"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "saas_new_feature_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "New in Lumen"
    },
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, {{feature}} just landed in Lumen. {{benefit}}. It is live in your workspace today.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Ana"
          },
          {
            "param_name": "feature",
            "example": "Smart Reports"
          },
          {
            "param_name": "benefit",
            "example": "Build a weekly summary in two clicks instead of two hours"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Try it now",
          "url": "https://lumen.app/whats-new"
        },
        {
          "type": "QUICK_REPLY",
          "text": "Not now"
        }
      ]
    }
  ]
}'
```