# Free trial ending soon WhatsApp template

> Warn users on WhatsApp that their free trial ends in a few days, with a link to pick a plan. Marketing template for SaaS conversion.

- Category: Marketing
- Industry: SaaS and software
- Use case: Renewal reminder
- Language: en_US
- Approval rate: 85%
- Page: https://template-builder.dev/whatsapp-template/saas-trial-ending-soon
- JSON: https://template-builder.dev/whatsapp-template/saas-trial-ending-soon.json
- Open in the playground: https://template-builder.dev/playground#t=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

## How to get it approved

Treat as marketing since it nudges a purchase. State the exact end date and what the user will lose.

## Message text

Hi {{first_name}}, your free trial of Lumen ends on *{{end_date}}*. Choose a plan to keep your {{projects}} projects and data, or reply if you need more time.
Reply STOP to opt out

## Variables

- `{{first_name}}`: Ana
- `{{end_date}}`: Nov 10
- `{{projects}}`: 4

## Template JSON

```json
{
  "name": "saas_trial_ending_soon",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, your free trial of Lumen ends on *{{end_date}}*. Choose a plan to keep your {{projects}} projects and data, or reply if you need more time."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Choose a plan",
      "url": "https://lumen.app/pricing"
    },
    {
      "type": "QUICK_REPLY",
      "text": "I need more time"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Ana"
    },
    "end_date": {
      "example": "Nov 10"
    },
    "projects": {
      "example": "4"
    }
  }
}
```

## Create it with the Meta Cloud API

```sh
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "saas_trial_ending_soon",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, your free trial of Lumen ends on *{{end_date}}*. Choose a plan to keep your {{projects}} projects and data, or reply if you need more time.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Ana"
          },
          {
            "param_name": "end_date",
            "example": "Nov 10"
          },
          {
            "param_name": "projects",
            "example": "4"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Choose a plan",
          "url": "https://lumen.app/pricing"
        },
        {
          "type": "QUICK_REPLY",
          "text": "I need more time"
        }
      ]
    }
  ]
}'
```