Promote a pre-approved personal loan on WhatsApp with limit, rate and a call to action. Marketing template for banks and lenders.
Share of submissions of this template that Meta approved.
✳Approval tip
Disclose the key term (rate or APR) in the message and keep opt-out in the footer; credit offers with vague claims are often rejected.
You are pre-approved
Good news, {{first_name}}! You have a pre-approved personal loan of up to *{{limit}}* with rates from {{rate}} per month. No paperwork, and the money can reach your account the same day.
Reply STOP to opt out{{first_name}}Sofia{{limit}}$15,000{{rate}}1.2%{{offer_id}}PA2291</>For developers
The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.
finance_loan_offer_pre_approved.json
{
"name": "finance_loan_offer_pre_approved",
"language": "en_US",
"category": "MARKETING",
"header": {
"type": "TEXT",
"text": "You are pre-approved"
},
"body": {
"text": "Good news, {{first_name}}! You have a pre-approved personal loan of up to *{{limit}}* with rates from {{rate}} per month. No paperwork, and the money can reach your account the same day."
},
"footer": {
"text": "Reply STOP to opt out"
},
"buttons": [
{
"type": "URL",
"text": "See my offer",
"url": "https://lumenbank.com/offers/{{offer_id}}"
},
{
"type": "QUICK_REPLY",
"text": "Not interested"
}
],
"variables": {
"first_name": {
"example": "Sofia"
},
"limit": {
"example": "$15,000"
},
"rate": {
"example": "1.2%"
},
"offer_id": {
"example": "PA2291"
}
}
}Create with the Meta Cloud API
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
-H "Authorization: Bearer $META_ACCESS_TOKEN" \
-H "Content-Type: application/json" \
-d '{
"name": "finance_loan_offer_pre_approved",
"language": "en_US",
"category": "MARKETING",
"parameter_format": "NAMED",
"components": [
{
"type": "HEADER",
"format": "TEXT",
"text": "You are pre-approved"
},
{
"type": "BODY",
"text": "Good news, {{first_name}}! You have a pre-approved personal loan of up to *{{limit}}* with rates from {{rate}} per month. No paperwork, and the money can reach your account the same day.",
"example": {
"body_text_named_params": [
{
"param_name": "first_name",
"example": "Sofia"
},
{
"param_name": "limit",
"example": "$15,000"
},
{
"param_name": "rate",
"example": "1.2%"
}
]
}
},
{
"type": "FOOTER",
"text": "Reply STOP to opt out"
},
{
"type": "BUTTONS",
"buttons": [
{
"type": "URL",
"text": "See my offer",
"url": "https://lumenbank.com/offers/{{1}}",
"example": [
"https://lumenbank.com/offers/PA2291"
]
},
{
"type": "QUICK_REPLY",
"text": "Not interested"
}
]
}
]
}'+Related