template-builder

Travel insurance add-on offer WhatsApp template
free example, ready for approval

Offer travel insurance to customers with an upcoming trip via WhatsApp, with price and coverage summary. Marketing template.

Official template, maintained by Talqui

acmeinsurance.com
Hi Diego, heading to Lisbon on Dec 12? Protect your trip with travel insurance from $29, covering medical costs, delays and lost luggage.
Reply STOP to opt out
Add coverage
Open in playground

87% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
Insurance
Use case
Promotion
Language
en_US

✳Approval tip

How to get this template approved

Tie the offer to the traveler's booking to feel relevant. Keep it to one price and one link.

Travel insurance add-on offer message example

Hi {{first_name}}, heading to {{destination}} on {{departure_date}}? Protect your trip with travel insurance from *{{price}}*, covering medical costs, delays and lost luggage.
Reply STOP to opt out

Variables

  • {{first_name}}Diego
  • {{destination}}Lisbon
  • {{departure_date}}Dec 12
  • {{price}}$29
  • {{trip_id}}TR4410

</>For developers

Create the travel insurance add-on offer template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

insurance_travel_insurance_offer.json

{
  "name": "insurance_travel_insurance_offer",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, heading to {{destination}} on {{departure_date}}? Protect your trip with travel insurance from *{{price}}*, covering medical costs, delays and lost luggage."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Add coverage",
      "url": "https://acmeinsurance.com/travel/{{trip_id}}"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Diego"
    },
    "destination": {
      "example": "Lisbon"
    },
    "departure_date": {
      "example": "Dec 12"
    },
    "price": {
      "example": "$29"
    },
    "trip_id": {
      "example": "TR4410"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "insurance_travel_insurance_offer",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, heading to {{destination}} on {{departure_date}}? Protect your trip with travel insurance from *{{price}}*, covering medical costs, delays and lost luggage.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Diego"
          },
          {
            "param_name": "destination",
            "example": "Lisbon"
          },
          {
            "param_name": "departure_date",
            "example": "Dec 12"
          },
          {
            "param_name": "price",
            "example": "$29"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Add coverage",
          "url": "https://acmeinsurance.com/travel/{{1}}",
          "example": [
            "https://acmeinsurance.com/travel/TR4410"
          ]
        }
      ]
    }
  ]
}'

+Related

More free insurance WhatsApp templates