template-builder

Loyalty points earned WhatsApp template
free example, ready for approval

Tell shoppers how many reward points they earned and how close they are to the next perk. Loyalty reward WhatsApp template.

Official template, maintained by Talqui

acme.com
Nice one, Maria! Your latest order earned you 250 points. You're now Gold status, and a $10 credit is close.
Reply STOP to opt out
See my rewards
Open in playground

77% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
E-commerce
Language
en_US

✳Approval tip

How to get this template approved

Mention the actual balance and what it unlocks. Loyalty updates count as marketing, so include an opt-out footer.

Loyalty points earned message example

Nice one, {{first_name}}! Your latest order earned you *{{points}} points*. You're now {{tier}} status, and a {{reward}} is close.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{points}}250
  • {{tier}}Gold
  • {{reward}}$10 credit

</>For developers

Create the loyalty points earned template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

ecommerce_loyalty_points_earned.json

{
  "name": "ecommerce_loyalty_points_earned",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Nice one, {{first_name}}! Your latest order earned you *{{points}} points*. You're now {{tier}} status, and a {{reward}} is close."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "See my rewards",
      "url": "https://acme.com/rewards"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "points": {
      "example": "250"
    },
    "tier": {
      "example": "Gold"
    },
    "reward": {
      "example": "$10 credit"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_loyalty_points_earned",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Nice one, {{first_name}}! Your latest order earned you *{{points}} points*. You'\''re now {{tier}} status, and a {{reward}} is close.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "points",
            "example": "250"
          },
          {
            "param_name": "tier",
            "example": "Gold"
          },
          {
            "param_name": "reward",
            "example": "$10 credit"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "See my rewards",
          "url": "https://acme.com/rewards"
        }
      ]
    }
  ]
}'

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