template-builder

Birthday reward WhatsApp template
free example, ready for approval

Send loyalty members a birthday treat that can be redeemed in store or online. Birthday reward WhatsApp template for retail.

Official template, maintained by Talqui

A birthday gift for you
Happy birthday, Maria! As a thank you, enjoy a $10 credit to use on anything in store or online until March 14. Thank you, and reply here if you need anything.
Reply STOP to opt out
Copy offer code
Open in playground

92% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
Retail
Language
en_US

✳Approval tip

How to get this template approved

Birthday offers have strong open rates. State the validity window clearly and how to redeem it.

Birthday reward message example

A birthday gift for you
Happy birthday, {{first_name}}! As a thank you, enjoy a *{{reward}}* to use on anything in store or online until {{date}}. Thank you, and reply here if you need anything.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{reward}}$10 credit
  • {{date}}March 14

</>For developers

Create the birthday reward template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

retail_birthday_reward.json

{
  "name": "retail_birthday_reward",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "A birthday gift for you"
  },
  "body": {
    "text": "Happy birthday, {{first_name}}! As a thank you, enjoy a *{{reward}}* to use on anything in store or online until {{date}}. Thank you, and reply here if you need anything."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "COPY_CODE",
      "example": "BDAY10"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "reward": {
      "example": "$10 credit"
    },
    "date": {
      "example": "March 14"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "retail_birthday_reward",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "A birthday gift for you"
    },
    {
      "type": "BODY",
      "text": "Happy birthday, {{first_name}}! As a thank you, enjoy a *{{reward}}* to use on anything in store or online until {{date}}. Thank you, and reply here if you need anything.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "reward",
            "example": "$10 credit"
          },
          {
            "param_name": "date",
            "example": "March 14"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "COPY_CODE",
          "example": "BDAY10"
        }
      ]
    }
  ]
}'

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