template-builder

Cashback rewards earned WhatsApp template
free example, ready for approval

Let cardholders know the cashback they earned this month and how to redeem it. Marketing loyalty template for banks and card programs.

Official template, maintained by Talqui

northwindcard.com
Nice work, Marta! You earned $18.75 in cashback on your card spending this month. Redeem it as statement credit anytime in the app.
Reply STOP to opt out
Redeem cashback
Open in playground

93% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Language
en_US

✳Approval tip

How to get this template approved

Rewards messaging counts as marketing, so keep the opt-out line. Showing the exact amount earned improves click-through more than generic copy.

Cashback rewards earned message example

Nice work, {{first_name}}! You earned *{{cashback}}* in cashback on your card spending this month. Redeem it as statement credit anytime in the app.
Reply STOP to opt out

Variables

  • {{first_name}}Marta
  • {{cashback}}$18.75
  • {{rewards_id}}RW5521

</>For developers

Create the cashback rewards earned template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

finance_cashback_rewards_earned.json

{
  "name": "finance_cashback_rewards_earned",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Nice work, {{first_name}}! You earned *{{cashback}}* in cashback on your card spending this month. Redeem it as statement credit anytime in the app."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Redeem cashback",
      "url": "https://northwindcard.com/rewards/{{rewards_id}}"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Marta"
    },
    "cashback": {
      "example": "$18.75"
    },
    "rewards_id": {
      "example": "RW5521"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "finance_cashback_rewards_earned",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Nice work, {{first_name}}! You earned *{{cashback}}* in cashback on your card spending this month. Redeem it as statement credit anytime in the app.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Marta"
          },
          {
            "param_name": "cashback",
            "example": "$18.75"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Redeem cashback",
          "url": "https://northwindcard.com/rewards/{{1}}",
          "example": [
            "https://northwindcard.com/rewards/RW5521"
          ]
        }
      ]
    }
  ]
}'

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