template-builder

Free trial ending soon WhatsApp template
free example, ready for approval

Warn users on WhatsApp that their free trial ends in a few days, with a link to pick a plan. Marketing template for SaaS conversion.

Official template, maintained by Talqui

lumen.app
Hi Ana, your free trial of Lumen ends on Nov 10. Choose a plan to keep your 4 projects and data, or reply if you need more time.
Reply STOP to opt out
Choose a plan
I need more time
Open in playground

85% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Language
en_US

✳Approval tip

How to get this template approved

Treat as marketing since it nudges a purchase. State the exact end date and what the user will lose.

Free trial ending soon message example

Hi {{first_name}}, your free trial of Lumen ends on *{{end_date}}*. Choose a plan to keep your {{projects}} projects and data, or reply if you need more time.
Reply STOP to opt out

Variables

  • {{first_name}}Ana
  • {{end_date}}Nov 10
  • {{projects}}4

</>For developers

Create the free trial ending soon template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

saas_trial_ending_soon.json

{
  "name": "saas_trial_ending_soon",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, your free trial of Lumen ends on *{{end_date}}*. Choose a plan to keep your {{projects}} projects and data, or reply if you need more time."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Choose a plan",
      "url": "https://lumen.app/pricing"
    },
    {
      "type": "QUICK_REPLY",
      "text": "I need more time"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Ana"
    },
    "end_date": {
      "example": "Nov 10"
    },
    "projects": {
      "example": "4"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "saas_trial_ending_soon",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, your free trial of Lumen ends on *{{end_date}}*. Choose a plan to keep your {{projects}} projects and data, or reply if you need more time.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Ana"
          },
          {
            "param_name": "end_date",
            "example": "Nov 10"
          },
          {
            "param_name": "projects",
            "example": "4"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Choose a plan",
          "url": "https://lumen.app/pricing"
        },
        {
          "type": "QUICK_REPLY",
          "text": "I need more time"
        }
      ]
    }
  ]
}'

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