template-builder

Inactive user re-engagement WhatsApp template
free example, ready for approval

Win back users who have not logged in lately with a short WhatsApp message and a quick reply. Marketing template for SaaS churn.

Official template, maintained by Talqui

Hi Ana, we have not seen you in Lumen for 21 days. Your 4 projects are still waiting. Is there anything we can help you with?
Reply STOP to opt out
I need help
Show me what is new
Open in playground

70% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Language
en_US

✳Approval tip

How to get this template approved

Reference concrete progress (projects saved) to make it personal. Ask a question; it beats pushing a login.

Inactive user re-engagement message example

Hi {{first_name}}, we have not seen you in Lumen for {{days}} days. Your {{projects}} projects are still waiting. Is there anything we can help you with?
Reply STOP to opt out

Variables

  • {{first_name}}Ana
  • {{days}}21
  • {{projects}}4

</>For developers

Create the inactive user re-engagement template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

saas_inactive_user_reengagement.json

{
  "name": "saas_inactive_user_reengagement",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, we have not seen you in Lumen for {{days}} days. Your {{projects}} projects are still waiting. Is there anything we can help you with?"
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "QUICK_REPLY",
      "text": "I need help"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Show me what is new"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Ana"
    },
    "days": {
      "example": "21"
    },
    "projects": {
      "example": "4"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "saas_inactive_user_reengagement",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, we have not seen you in Lumen for {{days}} days. Your {{projects}} projects are still waiting. Is there anything we can help you with?",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Ana"
          },
          {
            "param_name": "days",
            "example": "21"
          },
          {
            "param_name": "projects",
            "example": "4"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "QUICK_REPLY",
          "text": "I need help"
        },
        {
          "type": "QUICK_REPLY",
          "text": "Show me what is new"
        }
      ]
    }
  ]
}'

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