template-builder

Win-back offer for lapsed buyers WhatsApp template
free example, ready for approval

Win back customers who have not purchased in months with a personal offer. Re-engagement WhatsApp template for online stores.

Official template, maintained by Talqui

acme.com
We miss you, Maria! It's been a while, so here's 20% off your next order. New arrivals are waiting, and the code is valid for 7 days.
Reply STOP to opt out
Copy offer code
Browse new arrivals
Open in playground

91% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
E-commerce
Language
en_US

✳Approval tip

How to get this template approved

Target buyers inactive for 60 to 120 days and honor opt-outs strictly. Personalize with the last category they bought.

Win-back offer for lapsed buyers message example

We miss you, {{first_name}}! It's been a while, so here's *{{percent}}% off* your next order. New arrivals are waiting, and the code is valid for {{days}} days.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{percent}}20
  • {{days}}7

</>For developers

Create the win-back offer for lapsed buyers template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

ecommerce_winback_offer.json

{
  "name": "ecommerce_winback_offer",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "We miss you, {{first_name}}! It's been a while, so here's *{{percent}}% off* your next order. New arrivals are waiting, and the code is valid for {{days}} days."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "COPY_CODE",
      "example": "SAVE15"
    },
    {
      "type": "URL",
      "text": "Browse new arrivals",
      "url": "https://acme.com/new"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "percent": {
      "example": "20"
    },
    "days": {
      "example": "7"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_winback_offer",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "We miss you, {{first_name}}! It'\''s been a while, so here'\''s *{{percent}}% off* your next order. New arrivals are waiting, and the code is valid for {{days}} days.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "percent",
            "example": "20"
          },
          {
            "param_name": "days",
            "example": "7"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "COPY_CODE",
          "example": "SAVE15"
        },
        {
          "type": "URL",
          "text": "Browse new arrivals",
          "url": "https://acme.com/new"
        }
      ]
    }
  ]
}'

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