Invite customers to a free annual coverage review on WhatsApp to spot gaps and savings. Marketing template for insurance brokers.
Share of submissions of this template that Meta approved.
✳Approval tip
Offer one clear action, like booking a 15-minute call. Mentioning that the review is free and non-binding lowers opt-out rates.
Hi {{first_name}}, it has been a year since your last coverage check. Life changes, and your protection should too. Book a free 15-minute review with {{agent_name}} to see if you can save or close any gaps.
Reply STOP to opt out{{first_name}}Beth{{agent_name}}Jordan</>For developers
The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.
insurance_coverage_review_offer.json
{
"name": "insurance_coverage_review_offer",
"language": "en_US",
"category": "MARKETING",
"body": {
"text": "Hi {{first_name}}, it has been a year since your last coverage check. Life changes, and your protection should too. Book a free 15-minute review with {{agent_name}} to see if you can save or close any gaps."
},
"footer": {
"text": "Reply STOP to opt out"
},
"buttons": [
{
"type": "QUICK_REPLY",
"text": "Book my review"
},
{
"type": "QUICK_REPLY",
"text": "Not now"
}
],
"variables": {
"first_name": {
"example": "Beth"
},
"agent_name": {
"example": "Jordan"
}
}
}Create with the Meta Cloud API
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
-H "Authorization: Bearer $META_ACCESS_TOKEN" \
-H "Content-Type: application/json" \
-d '{
"name": "insurance_coverage_review_offer",
"language": "en_US",
"category": "MARKETING",
"parameter_format": "NAMED",
"components": [
{
"type": "BODY",
"text": "Hi {{first_name}}, it has been a year since your last coverage check. Life changes, and your protection should too. Book a free 15-minute review with {{agent_name}} to see if you can save or close any gaps.",
"example": {
"body_text_named_params": [
{
"param_name": "first_name",
"example": "Beth"
},
{
"param_name": "agent_name",
"example": "Jordan"
}
]
}
},
{
"type": "FOOTER",
"text": "Reply STOP to opt out"
},
{
"type": "BUTTONS",
"buttons": [
{
"type": "QUICK_REPLY",
"text": "Book my review"
},
{
"type": "QUICK_REPLY",
"text": "Not now"
}
]
}
]
}'+Related