template-builder

Reconnect with past attendees WhatsApp template
free example, ready for approval

Re-engage past attendees with a thank-you and a new event they may like. Re-engagement WhatsApp template. Free to copy and edit.

Official template, maintained by Talqui

acmeevents.example.com
Hi Maria, we loved having you at Summer Fest last time. We have something new planned for March 14 in Austin and think you'll enjoy it.
Reply STOP to opt out
See what's next
Open in playground

89% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
Events
Language
en_US

✳Approval tip

How to get this template approved

Reference the event they attended. Personal context beats generic announcements.

Reconnect with past attendees message example

Hi {{first_name}}, we loved having you at *{{event_name}}* last time. We have something new planned for {{date}} in {{city}} and think you'll enjoy it.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{event_name}}Summer Fest
  • {{date}}March 14
  • {{city}}Austin

</>For developers

Create the reconnect with past attendees template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

events_reengage_attendees.json

{
  "name": "events_reengage_attendees",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, we loved having you at *{{event_name}}* last time. We have something new planned for {{date}} in {{city}} and think you'll enjoy it."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "See what's next",
      "url": "https://acmeevents.example.com"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "event_name": {
      "example": "Summer Fest"
    },
    "date": {
      "example": "March 14"
    },
    "city": {
      "example": "Austin"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "events_reengage_attendees",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, we loved having you at *{{event_name}}* last time. We have something new planned for {{date}} in {{city}} and think you'\''ll enjoy it.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "event_name",
            "example": "Summer Fest"
          },
          {
            "param_name": "date",
            "example": "March 14"
          },
          {
            "param_name": "city",
            "example": "Austin"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "See what'\''s next",
          "url": "https://acmeevents.example.com"
        }
      ]
    }
  ]
}'

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