template-builder

We miss you, regular guests WhatsApp template
free example, ready for approval

Invite past regulars back with a small incentive. Re-engagement WhatsApp template for restaurants and cafes. Free to copy and edit.

Official template, maintained by Talqui

northwind.example.com
We miss you, Maria! It's been a while since your last visit to Northwind Bistro. Come back this month and enjoy a free coffee with any main.
Reply STOP to opt out
Reserve a table
Open in playground

90% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
Restaurants
Language
en_US

✳Approval tip

How to get this template approved

Segment guests who have not visited in 45 days or more. A small, specific perk beats a deep discount.

We miss you, regular guests message example

We miss you, {{first_name}}! It's been a while since your last visit to {{restaurant}}. Come back this month and enjoy a free coffee with any main.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{restaurant}}Northwind Bistro

</>For developers

Create the we miss you, regular guests template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

restaurants_winback_regulars.json

{
  "name": "restaurants_winback_regulars",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "We miss you, {{first_name}}! It's been a while since your last visit to {{restaurant}}. Come back this month and enjoy a free coffee with any main."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Reserve a table",
      "url": "https://northwind.example.com/book"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "restaurant": {
      "example": "Northwind Bistro"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "restaurants_winback_regulars",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "We miss you, {{first_name}}! It'\''s been a while since your last visit to {{restaurant}}. Come back this month and enjoy a free coffee with any main.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "restaurant",
            "example": "Northwind Bistro"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Reserve a table",
          "url": "https://northwind.example.com/book"
        }
      ]
    }
  ]
}'

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