template-builder

New model launch invitation WhatsApp template
free example, ready for approval

Announce a new car model to prior customers on WhatsApp with a launch event or test drive link. Marketing template for dealers.

Official template, maintained by Talqui

Now at the showroom
Meet the all-new Northwind EV 3, Dana. Up to 320 miles of range and a starting price of $34,900. Be among the first to see it at Northwind Motors on Nov 21, or book a test drive today.
Reply STOP to opt out
Book a test drive
Send brochure
Open in playground

75% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
Automotive
Language
en_US

✳Approval tip

How to get this template approved

Show the model name and one differentiator (range, price, safety). Prior buyers respond better to launches.

New model launch invitation message example

Now at the showroom
Meet the all-new *{{model}}*, {{first_name}}. {{highlight}}. Be among the first to see it at Northwind Motors on {{date}}, or book a test drive today.
Reply STOP to opt out

Variables

  • {{model}}Northwind EV 3
  • {{first_name}}Dana
  • {{highlight}}Up to 320 miles of range and a starting price of $34,900
  • {{date}}Nov 21

</>For developers

Create the new model launch invitation template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

automotive_new_model_launch.json

{
  "name": "automotive_new_model_launch",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "Now at the showroom"
  },
  "body": {
    "text": "Meet the all-new *{{model}}*, {{first_name}}. {{highlight}}. Be among the first to see it at Northwind Motors on {{date}}, or book a test drive today."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Book a test drive",
      "url": "https://northwindmotors.com/test-drive"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Send brochure"
    }
  ],
  "variables": {
    "model": {
      "example": "Northwind EV 3"
    },
    "first_name": {
      "example": "Dana"
    },
    "highlight": {
      "example": "Up to 320 miles of range and a starting price of $34,900"
    },
    "date": {
      "example": "Nov 21"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "automotive_new_model_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Now at the showroom"
    },
    {
      "type": "BODY",
      "text": "Meet the all-new *{{model}}*, {{first_name}}. {{highlight}}. Be among the first to see it at Northwind Motors on {{date}}, or book a test drive today.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "model",
            "example": "Northwind EV 3"
          },
          {
            "param_name": "first_name",
            "example": "Dana"
          },
          {
            "param_name": "highlight",
            "example": "Up to 320 miles of range and a starting price of $34,900"
          },
          {
            "param_name": "date",
            "example": "Nov 21"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Book a test drive",
          "url": "https://northwindmotors.com/test-drive"
        },
        {
          "type": "QUICK_REPLY",
          "text": "Send brochure"
        }
      ]
    }
  ]
}'

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