template-builder

New menu launch WhatsApp template
free example, ready for approval

Announce a new seasonal menu or dish to past guests. Product launch WhatsApp template for restaurants. Free to copy and edit.

Official template, maintained by Talqui

New autumn menu
Hi Maria, our new autumn menu is here at Northwind Bistro, led by the Margherita Pizza. Come try it this week.
Reply STOP to opt out
See the menu
Open in playground

98% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
Restaurants
Language
en_US

✳Approval tip

How to get this template approved

Highlight one hero dish by name. Link to the menu rather than pasting it in full.

New menu launch message example

New autumn menu
Hi {{first_name}}, our new autumn menu is here at {{restaurant}}, led by the *{{item}}*. Come try it this week.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{restaurant}}Northwind Bistro
  • {{item}}Margherita Pizza

</>For developers

Create the new menu launch template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

restaurants_new_menu_launch.json

{
  "name": "restaurants_new_menu_launch",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "New autumn menu"
  },
  "body": {
    "text": "Hi {{first_name}}, our new autumn menu is here at {{restaurant}}, led by the *{{item}}*. Come try it this week."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "See the menu",
      "url": "https://northwind.example.com/menu"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "restaurant": {
      "example": "Northwind Bistro"
    },
    "item": {
      "example": "Margherita Pizza"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "restaurants_new_menu_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "New autumn menu"
    },
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, our new autumn menu is here at {{restaurant}}, led by the *{{item}}*. Come try it this week.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "restaurant",
            "example": "Northwind Bistro"
          },
          {
            "param_name": "item",
            "example": "Margherita Pizza"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "See the menu",
          "url": "https://northwind.example.com/menu"
        }
      ]
    }
  ]
}'

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