template-builder

New feature announcement WhatsApp template
free example, ready for approval

Announce a product launch on WhatsApp with a one-line benefit and a link to try it. Marketing template for SaaS teams. Copy it and adapt the brand.

Official template, maintained by Talqui

New in Lumen
Hi Ana, Smart Reports just landed in Lumen. Build a weekly summary in two clicks instead of two hours. It is live in your workspace today.
Reply STOP to opt out
Try it now
Not now
Open in playground

86% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Language
en_US

✳Approval tip

How to get this template approved

Lead with the user benefit, not the feature name. Send only to users who opted in to product news.

New feature announcement message example

New in Lumen
Hi {{first_name}}, {{feature}} just landed in Lumen. {{benefit}}. It is live in your workspace today.
Reply STOP to opt out

Variables

  • {{first_name}}Ana
  • {{feature}}Smart Reports
  • {{benefit}}Build a weekly summary in two clicks instead of two hours

</>For developers

Create the new feature announcement template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

saas_new_feature_launch.json

{
  "name": "saas_new_feature_launch",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "New in Lumen"
  },
  "body": {
    "text": "Hi {{first_name}}, {{feature}} just landed in Lumen. {{benefit}}. It is live in your workspace today."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Try it now",
      "url": "https://lumen.app/whats-new"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Not now"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Ana"
    },
    "feature": {
      "example": "Smart Reports"
    },
    "benefit": {
      "example": "Build a weekly summary in two clicks instead of two hours"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "saas_new_feature_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "New in Lumen"
    },
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, {{feature}} just landed in Lumen. {{benefit}}. It is live in your workspace today.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Ana"
          },
          {
            "param_name": "feature",
            "example": "Smart Reports"
          },
          {
            "param_name": "benefit",
            "example": "Build a weekly summary in two clicks instead of two hours"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Try it now",
          "url": "https://lumen.app/whats-new"
        },
        {
          "type": "QUICK_REPLY",
          "text": "Not now"
        }
      ]
    }
  ]
}'

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