template-builder

New collection launch WhatsApp template
free example, ready for approval

Announce a new product collection to your subscribers with early access. Product launch WhatsApp template for ecommerce brands.

Official template, maintained by Talqui

Early access: new collection
Hi Maria, our Spring Collection just dropped, and you get early access before everyone else. Pieces like the Linen Shirt are already moving fast.
Reply STOP to opt out
Shop the collection
Open in playground

80% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
E-commerce
Language
en_US

✳Approval tip

How to get this template approved

Lead with what is new and why they get early access. Send once; repeated launch blasts drive blocks and lower your quality rating.

New collection launch message example

Early access: new collection
Hi {{first_name}}, our *Spring Collection* just dropped, and you get early access before everyone else. Pieces like the {{product_name}} are already moving fast.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{product_name}}Linen Shirt

</>For developers

Create the new collection launch template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

ecommerce_new_collection_launch.json

{
  "name": "ecommerce_new_collection_launch",
  "language": "en_US",
  "category": "MARKETING",
  "header": {
    "type": "TEXT",
    "text": "Early access: new collection"
  },
  "body": {
    "text": "Hi {{first_name}}, our *Spring Collection* just dropped, and you get early access before everyone else. Pieces like the {{product_name}} are already moving fast."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Shop the collection",
      "url": "https://acme.com/spring"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "product_name": {
      "example": "Linen Shirt"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_new_collection_launch",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Early access: new collection"
    },
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, our *Spring Collection* just dropped, and you get early access before everyone else. Pieces like the {{product_name}} are already moving fast.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "product_name",
            "example": "Linen Shirt"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Shop the collection",
          "url": "https://acme.com/spring"
        }
      ]
    }
  ]
}'

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