template-builder

Abandoned cart reminder WhatsApp template
free example, ready for approval

WhatsApp abandoned cart template that reminds shoppers about items left in their cart and links straight back to checkout.

Official template, maintained by Talqui

acme.com
Hi Maria, you left Linen Shirt in your cart. It's still waiting for you, and we saved your spot so you can finish in one tap.
Reply STOP to opt out
Return to cart
Open in playground

81% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
E-commerce
Language
en_US

✳Approval tip

How to get this template approved

Send 1 to 3 hours after abandonment; later messages feel stale. Only message shoppers who opted in at checkout, and keep it free of fake urgency.

Abandoned cart reminder message example

Hi {{first_name}}, you left *{{product_name}}* in your cart. It's still waiting for you, and we saved your spot so you can finish in one tap.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{product_name}}Linen Shirt
  • {{order_id}}4512

</>For developers

Create the abandoned cart reminder template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

ecommerce_abandoned_cart_reminder.json

{
  "name": "ecommerce_abandoned_cart_reminder",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, you left *{{product_name}}* in your cart. It's still waiting for you, and we saved your spot so you can finish in one tap."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Return to cart",
      "url": "https://acme.com/cart/{{order_id}}"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "product_name": {
      "example": "Linen Shirt"
    },
    "order_id": {
      "example": "4512"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_abandoned_cart_reminder",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, you left *{{product_name}}* in your cart. It'\''s still waiting for you, and we saved your spot so you can finish in one tap.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "product_name",
            "example": "Linen Shirt"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Return to cart",
          "url": "https://acme.com/cart/{{1}}",
          "example": [
            "https://acme.com/cart/4512"
          ]
        }
      ]
    }
  ]
}'

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