template-builder

Post-purchase feedback request WhatsApp template
free example, ready for approval

Ask customers how they liked a recent purchase with quick reply buttons. Feedback request WhatsApp template for ecommerce.

Official template, maintained by Talqui

Hi Maria, how are you liking your Linen Shirt? Your feedback helps us improve and takes just one tap.
Reply STOP to opt out
Love it
It's okay
Not happy
Open in playground

87% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
E-commerce
Language
en_US

✳Approval tip

How to get this template approved

Quick replies lift response rates versus asking for a link click. Send 3 to 5 days after delivery so the product has been used.

Post-purchase feedback request message example

Hi {{first_name}}, how are you liking your *{{product_name}}*? Your feedback helps us improve and takes just one tap.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{product_name}}Linen Shirt

</>For developers

Create the post-purchase feedback request template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

ecommerce_post_purchase_feedback.json

{
  "name": "ecommerce_post_purchase_feedback",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, how are you liking your *{{product_name}}*? Your feedback helps us improve and takes just one tap."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "QUICK_REPLY",
      "text": "Love it"
    },
    {
      "type": "QUICK_REPLY",
      "text": "It's okay"
    },
    {
      "type": "QUICK_REPLY",
      "text": "Not happy"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "product_name": {
      "example": "Linen Shirt"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_post_purchase_feedback",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, how are you liking your *{{product_name}}*? Your feedback helps us improve and takes just one tap.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "product_name",
            "example": "Linen Shirt"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "QUICK_REPLY",
          "text": "Love it"
        },
        {
          "type": "QUICK_REPLY",
          "text": "It'\''s okay"
        },
        {
          "type": "QUICK_REPLY",
          "text": "Not happy"
        }
      ]
    }
  ]
}'

+Related

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