template-builder

Next event announcement WhatsApp template
free example, ready for approval

Announce the next edition of a recurring event to past attendees. Product launch WhatsApp template for event organizers.

Official template, maintained by Talqui

acmeevents.example.com
Hi Maria, save the date! Summer Fest returns to Austin on March 14, and past attendees get first access to tickets.
Reply STOP to opt out
Get early access
Open in playground

93% approval rate

Share of submissions of this template that Meta approved.

Category
Marketing
Industry
Events
Language
en_US

✳Approval tip

How to get this template approved

Past attendees convert best. Lead with date and city.

Next event announcement message example

Hi {{first_name}}, save the date! *{{event_name}}* returns to {{city}} on {{date}}, and past attendees get first access to tickets.
Reply STOP to opt out

Variables

  • {{first_name}}Maria
  • {{event_name}}Summer Fest
  • {{city}}Austin
  • {{date}}March 14

</>For developers

Create the next event announcement template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

events_next_event_announcement.json

{
  "name": "events_next_event_announcement",
  "language": "en_US",
  "category": "MARKETING",
  "body": {
    "text": "Hi {{first_name}}, save the date! *{{event_name}}* returns to {{city}} on {{date}}, and past attendees get first access to tickets."
  },
  "footer": {
    "text": "Reply STOP to opt out"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Get early access",
      "url": "https://acmeevents.example.com/next"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "event_name": {
      "example": "Summer Fest"
    },
    "city": {
      "example": "Austin"
    },
    "date": {
      "example": "March 14"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "events_next_event_announcement",
  "language": "en_US",
  "category": "MARKETING",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, save the date! *{{event_name}}* returns to {{city}} on {{date}}, and past attendees get first access to tickets.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "event_name",
            "example": "Summer Fest"
          },
          {
            "param_name": "city",
            "example": "Austin"
          },
          {
            "param_name": "date",
            "example": "March 14"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Reply STOP to opt out"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Get early access",
          "url": "https://acmeevents.example.com/next"
        }
      ]
    }
  ]
}'

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