template-builder

Vehicle recall notice WhatsApp template
free example, ready for approval

Notify owners of a safety recall on WhatsApp with the affected model and how to book a free repair. Utility safety alert for dealers.

Official template, maintained by Talqui

Safety recall
Important safety notice for your 2020 Northwind Sedan (VIN ending 4821). The manufacturer issued a recall for a faulty airbag sensor. The repair is free of charge. Please book your appointment as soon as possible.
Northwind Motors
Book free repair
Call us
Open in playground

90% approval rate

Share of submissions of this template that Meta approved.

Category
Utility
Industry
Automotive
Language
en_US

✳Approval tip

How to get this template approved

Recalls are safety-critical and not promotional, so utility fits. State the free repair and avoid sales language.

Vehicle recall notice message example

Safety recall
Important safety notice for your {{vehicle}} (VIN ending {{vin_end}}). The manufacturer issued a recall for {{issue}}. The repair is free of charge. Please book your appointment as soon as possible.
Northwind Motors

Variables

  • {{vehicle}}2020 Northwind Sedan
  • {{vin_end}}4821
  • {{issue}}a faulty airbag sensor

</>For developers

Create the vehicle recall notice template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

automotive_recall_notice.json

{
  "name": "automotive_recall_notice",
  "language": "en_US",
  "category": "UTILITY",
  "header": {
    "type": "TEXT",
    "text": "Safety recall"
  },
  "body": {
    "text": "Important safety notice for your {{vehicle}} (VIN ending {{vin_end}}). The manufacturer issued a recall for {{issue}}. The repair is free of charge. Please book your appointment as soon as possible."
  },
  "footer": {
    "text": "Northwind Motors"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Book free repair",
      "url": "https://northwindmotors.com/recall"
    },
    {
      "type": "PHONE_NUMBER",
      "text": "Call us",
      "phoneNumber": "+15550122"
    }
  ],
  "variables": {
    "vehicle": {
      "example": "2020 Northwind Sedan"
    },
    "vin_end": {
      "example": "4821"
    },
    "issue": {
      "example": "a faulty airbag sensor"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "automotive_recall_notice",
  "language": "en_US",
  "category": "UTILITY",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Safety recall"
    },
    {
      "type": "BODY",
      "text": "Important safety notice for your {{vehicle}} (VIN ending {{vin_end}}). The manufacturer issued a recall for {{issue}}. The repair is free of charge. Please book your appointment as soon as possible.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "vehicle",
            "example": "2020 Northwind Sedan"
          },
          {
            "param_name": "vin_end",
            "example": "4821"
          },
          {
            "param_name": "issue",
            "example": "a faulty airbag sensor"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Northwind Motors"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Book free repair",
          "url": "https://northwindmotors.com/recall"
        },
        {
          "type": "PHONE_NUMBER",
          "text": "Call us",
          "phone_number": "+15550122"
        }
      ]
    }
  ]
}'

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