template-builder

Pending payment reminder WhatsApp template
free example, ready for approval

Remind buyers that their order is waiting for payment, such as a boleto or bank transfer, with a link to complete it. Free to copy and edit.

Official template, maintained by Talqui

acme.com
Hi Maria, order #4512 for $49.90 is still waiting for payment. We'll hold your items until March 14. Thank you, and reply here if you need anything.
Acme Store
Pay now
Open in playground

74% approval rate

Share of submissions of this template that Meta approved.

Category
Utility
Industry
E-commerce
Language
en_US

✳Approval tip

How to get this template approved

Keep it a reminder about their own order, no discount offers. Include the order number so Meta sees a transactional context.

Pending payment reminder message example

Hi {{first_name}}, order *#{{order_id}}* for {{amount}} is still waiting for payment. We'll hold your items until {{date}}. Thank you, and reply here if you need anything.
Acme Store

Variables

  • {{first_name}}Maria
  • {{order_id}}4512
  • {{amount}}$49.90
  • {{date}}March 14

</>For developers

Create the pending payment reminder template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

ecommerce_payment_reminder_pending.json

{
  "name": "ecommerce_payment_reminder_pending",
  "language": "en_US",
  "category": "UTILITY",
  "body": {
    "text": "Hi {{first_name}}, order *#{{order_id}}* for {{amount}} is still waiting for payment. We'll hold your items until {{date}}. Thank you, and reply here if you need anything."
  },
  "footer": {
    "text": "Acme Store"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Pay now",
      "url": "https://acme.com/pay/{{order_id}}"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Maria"
    },
    "order_id": {
      "example": "4512"
    },
    "amount": {
      "example": "$49.90"
    },
    "date": {
      "example": "March 14"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "ecommerce_payment_reminder_pending",
  "language": "en_US",
  "category": "UTILITY",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, order *#{{order_id}}* for {{amount}} is still waiting for payment. We'\''ll hold your items until {{date}}. Thank you, and reply here if you need anything.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Maria"
          },
          {
            "param_name": "order_id",
            "example": "4512"
          },
          {
            "param_name": "amount",
            "example": "$49.90"
          },
          {
            "param_name": "date",
            "example": "March 14"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Acme Store"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Pay now",
          "url": "https://acme.com/pay/{{1}}",
          "example": [
            "https://acme.com/pay/4512"
          ]
        }
      ]
    }
  ]
}'

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