Notify customers of an overdue balance on WhatsApp with the amount, days late and a link to settle. Polite utility template for collections.
Share of submissions of this template that Meta approved.
✳Approval tip
Keep the tone neutral and avoid threats or legal wording; Meta rejects aggressive collection copy. Offer a human contact button so customers can negotiate.
Overdue balance
Hi {{first_name}}, our records show that your payment of *{{amount}}* is {{days_late}} days overdue. You can settle it now or talk to our team to review your options.
Northwind Credit{{first_name}}Marcus{{amount}}$310.50{{days_late}}5{{pay_ref}}INV7710</>For developers
The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.
finance_overdue_payment_notice.json
{
"name": "finance_overdue_payment_notice",
"language": "en_US",
"category": "UTILITY",
"header": {
"type": "TEXT",
"text": "Overdue balance"
},
"body": {
"text": "Hi {{first_name}}, our records show that your payment of *{{amount}}* is {{days_late}} days overdue. You can settle it now or talk to our team to review your options."
},
"footer": {
"text": "Northwind Credit"
},
"buttons": [
{
"type": "URL",
"text": "Settle balance",
"url": "https://northwindcredit.com/settle/{{pay_ref}}"
},
{
"type": "PHONE_NUMBER",
"text": "Call us",
"phoneNumber": "+15550142"
}
],
"variables": {
"first_name": {
"example": "Marcus"
},
"amount": {
"example": "$310.50"
},
"days_late": {
"example": "5"
},
"pay_ref": {
"example": "INV7710"
}
}
}Create with the Meta Cloud API
curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
-H "Authorization: Bearer $META_ACCESS_TOKEN" \
-H "Content-Type: application/json" \
-d '{
"name": "finance_overdue_payment_notice",
"language": "en_US",
"category": "UTILITY",
"parameter_format": "NAMED",
"components": [
{
"type": "HEADER",
"format": "TEXT",
"text": "Overdue balance"
},
{
"type": "BODY",
"text": "Hi {{first_name}}, our records show that your payment of *{{amount}}* is {{days_late}} days overdue. You can settle it now or talk to our team to review your options.",
"example": {
"body_text_named_params": [
{
"param_name": "first_name",
"example": "Marcus"
},
{
"param_name": "amount",
"example": "$310.50"
},
{
"param_name": "days_late",
"example": "5"
}
]
}
},
{
"type": "FOOTER",
"text": "Northwind Credit"
},
{
"type": "BUTTONS",
"buttons": [
{
"type": "URL",
"text": "Settle balance",
"url": "https://northwindcredit.com/settle/{{1}}",
"example": [
"https://northwindcredit.com/settle/INV7710"
]
},
{
"type": "PHONE_NUMBER",
"text": "Call us",
"phone_number": "+15550142"
}
]
}
]
}'+Related