template-builder

Premium payment due WhatsApp template
free example, ready for approval

A WhatsApp premium reminder for insurers with amount, due date and pay link, so policies do not lapse. Utility category.

Official template, maintained by Talqui

northwindinsurance.com
Hi Henry, your premium of $98.40 for policy AU-77120 is due on Nov 18. Pay before then to keep your coverage active.
Northwind Insurance
Pay premium
Open in playground

81% approval rate

Share of submissions of this template that Meta approved.

Category
Utility
Industry
Insurance
Language
en_US

✳Approval tip

How to get this template approved

Mention the grace period if one exists; it explains the urgency without sounding promotional. Send 5 days and 1 day before due date.

Premium payment due message example

Hi {{first_name}}, your premium of *{{amount}}* for policy {{policy_no}} is due on {{due_date}}. Pay before then to keep your coverage active.
Northwind Insurance

Variables

  • {{first_name}}Henry
  • {{amount}}$98.40
  • {{policy_no}}AU-77120
  • {{due_date}}Nov 18
  • {{ref}}AU77120

</>For developers

Create the premium payment due template on Meta, free

The template as JSON for @talqui-oss/template-builder, and the Cloud API request that creates it. Replace the $ variables with your account values.

insurance_premium_payment_due.json

{
  "name": "insurance_premium_payment_due",
  "language": "en_US",
  "category": "UTILITY",
  "body": {
    "text": "Hi {{first_name}}, your premium of *{{amount}}* for policy {{policy_no}} is due on {{due_date}}. Pay before then to keep your coverage active."
  },
  "footer": {
    "text": "Northwind Insurance"
  },
  "buttons": [
    {
      "type": "URL",
      "text": "Pay premium",
      "url": "https://northwindinsurance.com/pay/{{ref}}"
    }
  ],
  "variables": {
    "first_name": {
      "example": "Henry"
    },
    "amount": {
      "example": "$98.40"
    },
    "policy_no": {
      "example": "AU-77120"
    },
    "due_date": {
      "example": "Nov 18"
    },
    "ref": {
      "example": "AU77120"
    }
  }
}

Create with the Meta Cloud API

curl -X POST "https://graph.facebook.com/v26.0/$WABA_ID/message_templates" \
  -H "Authorization: Bearer $META_ACCESS_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
  "name": "insurance_premium_payment_due",
  "language": "en_US",
  "category": "UTILITY",
  "parameter_format": "NAMED",
  "components": [
    {
      "type": "BODY",
      "text": "Hi {{first_name}}, your premium of *{{amount}}* for policy {{policy_no}} is due on {{due_date}}. Pay before then to keep your coverage active.",
      "example": {
        "body_text_named_params": [
          {
            "param_name": "first_name",
            "example": "Henry"
          },
          {
            "param_name": "amount",
            "example": "$98.40"
          },
          {
            "param_name": "policy_no",
            "example": "AU-77120"
          },
          {
            "param_name": "due_date",
            "example": "Nov 18"
          }
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Northwind Insurance"
    },
    {
      "type": "BUTTONS",
      "buttons": [
        {
          "type": "URL",
          "text": "Pay premium",
          "url": "https://northwindinsurance.com/pay/{{1}}",
          "example": [
            "https://northwindinsurance.com/pay/AU77120"
          ]
        }
      ]
    }
  ]
}'

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